A conversational-AI company

Less busywork.
More life's work.

We build products that make good routines effortless — and take over the ones that build nothing.

Products

Shipping

JustPhone

Voice-activated Hands-free Calling. Designed for ease.

Voice-first phone services for visually impaired and seniors.

Get it on Google Play →
Shipping

Grocery Gadget

Grocery shopping, in sync.

A shared shopping list for households — one list, everyone's cart, always current.

Visit grocerygadgets.com →
Coming soon

NutriList

Healthy eating starts with ingredients you trust.

A killer shopping list with a healthier-choices assistant — every item, your whole basket, your eating over time. Talk to it, scan, or snap.

nutrilist.app — coming soon

About

There are two kinds of routine. Busywork drains: the endless tending of screens, settings, and forms. The good kind builds: health, learning, connection, craft. Most tools treat them the same, and many only add to the pile.

Simple Automations — a technology startup in Silicon Valley, California — exists to know the difference. We take over the drudgery and clear the way for what matters, until the right choice becomes the easy one.

Our strength is conversational AI. Speech is the interface people are born with — not the only one our products use, but the one we focus on. Everything else stays out of sight: we judge our models by how little anyone notices them.

The end state: machines carry the load, and human time returns to growth and creation.

"Civilization advances by extending the number of important operations which we can perform without thinking about them."

— Alfred North Whitehead

Contact

Questions, ideas, or partnership inquiries — we read everything.

Email us